WTF is KETO-FLOUR?

Friday, March 22, 2019

As the ketogenic diet gains popularity, marketers are trying to play catch up by marketing everything from keto-bread to keto-flour. Several products have surfaced, being labelled as ‘Keto-friendly’. But beware: many of these ‘Keto-Complaint’ claims are misleading.

Using terms like low carb, keto-friendly, high fibre – brands may be misleading you. One of the most misleading categories is THE KETO-FLOUR!

Let’s take a closer look..

Marketed as “Low carb flours”, the only thing these flours are low-carb in comparison to are the regular flours. Upon closer analysis, it is revealed that such flours are made to mimic the macronutrient profile of regular flours, albeit with a 20-25% lower carb content.

KETO-FLOURS are by no means ketogenic. By simply replacing 20-25% of the actual flour with wheat protein, one cannot expect to get into or maintain a state of Ketosis by consuming such products.

keto-flour-image
The first thing you should check about a ketogenic product claim is the FAT content and FAT type. If your product has less than 50% of its calorific claim from FAT, it has no business being called a KETO product. The carbs on the other hand, should be less than 10% of total calories.

What About Fat?

The first thing you should check about a ketogenic product claim is the FAT content and FAT type. If your product has less than 50% of its calorific claim from FAT, it has no business being called a KETO product. The carbs on the other hand, should be less than 10% of total calories.

The KETO-FLOURS usually sell like hot cakes as people tend to opt for a healthier replacement to the foods that are generally not consumed in the ketogenic diets like rotis, cakes, bread, pizza, burgers and the likes.

keto-flour-image

A brief analysis of the nutritional profile of a “KetoFlour” -

  • Each serving of such flours has over 30% carbs
  • Each serving of these flours makes up 50% or more of your total daily carb allowance per the ketogenic plan (30-40g)
  • The Protein and Fat content is completely off and doesn’t fit in the ketogenic macros by far.
  • These flours are too low in fat content. Quality of fats is also mainly PUFA – which is highly inflammatory.
  • Additionally, protein quality comes from lower quality sources like wheat protein, flax protein which are 2nd class in nature.

With such a nutritional profile, can such flours be used on the ketogenic plan? You need not be a nutritionist/dietician to answer that!

We say -

It is easy to be misled by a brand making fabricated claims through unchecked advertisements. As the ketogenic diet gains popularity, the word ‘keto’ is sure to be abused more and more. So, It’s important to be aware of such artifice and not fall for them. Just lowering the carbs to some extent, does not make a product ketogenic!